I’ve been asked by many Entrepreneurs, “how do you build a perfect pitch deck”? and I stand firm in my belief that there is NO SUCH THING and here’s why…

A. How to create a “perfect pitch deck” is extremely subjective.

Everyone has their own opinion on how to create a great deck, including myself.

So when you ask investors, advisors, and mentors for this type of advice, please take it with a grain of salt. You’ll probably receive contradicting opinions and this will be frustrating for you because it leaves you with no right answer or simple formula for how to build your presentation.

The reality is there is no single right answer and there is no easy formula, so please stop trying to find one.

B. There are many ways to skin this cat!

There is certain information that all pitch decks must include based on your companies stage and business model because investors will expect to see it, but outside of that…there are many ways to present your startup and pitch your story. So start by figuring out how you want to tell your story and create a simple storyline. From here, build-in the rest of the necessary elements around it.

C. The “perfect” pitch deck is the deck that presents your unique story and investment opportunity in a compelling way.

Instead of focusing on finding an easy formula for how to create a deck…

· Focus on creating an engaging storyline that your audience will remember.

· Focus on finding market research and trends that validate your business opportunity.

· Focus on showing you and your teams’ ability to execute and what you plan to execute with the capital raised.